DO YOU WANT TO MAKE AN EFFICIENT ON-LINE MARKET SURVEY?
Are you about to launch an innovative idea on the market and want to evaluate the interest of your potential customers in your product/service? The market survey is an important phase before the product is launched on the market. It helps you to get completely objective suggestions on the idea you are selling and to easily get ideas with which to improve it.
When conducting a market survey, it is important that two conditions occur:
- the complete anonymity of the participants, who can be your customers or in general people whose email address you have, enrolled in your database
- reduce the time necessary to answer the various questions as much as possible, by skipping those that would be unnecessary, depending on the answer given by the user previously
Furthermore, it would be important to filter the answers by type of participant, based on its characteristics; in this way, the person conducting the survey would obtain even more comprehensive and valuable information.
It would also be interesting to obtain the judgment of qualified experts for a specific category of products or services, in a confidential manner.
The Best Idea is the first platform that allows you to conduct market surveys from any device, allowing you to filter the answers by type of participant, while guaranteeing total anonymity.
HOW THE BEST IDEA WORKS
CHOICE OF PARTICIPANTS
You can enter a “Group” of users registered on the platform, for example some of your customers, and propose the Survey to them only in a confidential way, or you can direct the Survey to a specific database of people not registered on the platform. You can also ask for the opinion of the “Super-experts“, ie the best in the ranking for that type of product/service.
SKIP UNNECESSARY QUESTIONS
In addition to “Poll” and “Multiple Survey”, there is the “Conditional Surveys” function, which reduces the response time to the Survey, allowing you to skip questions, if the answer given to the previous questions makes them useless. You can also assign a score in advance for each possible choice, obtaining an immediate overall evaluation.
FILTER RESULTS FOR VOTER CHARACTERISTICS
Those who publish a survey will obtain interesting voting statistics, divided by type of voter, when the participants are registered on the platform and enter the state of residence, nationality, gender, level of studies, area of residence and age range, allowing the filtering of data anonymously.
GUARANTEE OF ANONYMITY
Those who participate in a market survey remain incognito. In the case of particularly sensitive questions, those who publish the survey can choose to immediately delete the answer/user combination from the answer database.
You can create and save customized Models, so that you can reuse them the following times, or use the ones pre-loaded on the platform and modify them.