RESEARCH AND DEVELOPMENT OF NEW PRODUCTS

It helps to organize all the phases of research and development of new products

Starting from the analysis of the market and the needs of customers, try to find the best solution by comparing those of the research team, complete with comparison with the competition, storyboard and list of questions for customer verification, adding for the solution better the elements for the control of the feasibility, complete with SWOT analysis and the estimate of investments, volumes and prices, proceeding with the estimate of profit and cash flow and then get to the prototype of the product of the best solution, listening to some selected clients, the analysis of the interviews and the planning on how to proceed and finally the publication of the results

1° Chapter

MARKET ANALYSIS AND CUSTOMER NEEDS

1.1 Step

NEED – PROFILES OF POTENTIAL CUSTOMERS

respond with various Personas (age, m / f, single / married, number of children, school level, work, objectives, passions) in the form of Ideas to vote with a rating from 3 to 10

NOT VOTED

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1.2 Step

NEED – Current most representative customers

rrespond with various customers of the target market in the form of ideas to be voted with a rating of 3 to 10

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1.3 Step

SURVEY – Target market size

Select from the following range in € millions: from € … to € …; from … € to … €; from … € to … €; …

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1.4 Step

NEED – Market trend

respond with various trends in the form of ideas to be voted with a rating of 3 to 10

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1.5 Step

NEED – Customer’s most representative needs

respond with various needs of the target market in the form of ideas to be voted with a rating of 3 to 10

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2° Chapter

FIND THE SOLUTION

2.1 Step

NEED – Competitor products competing for this project

reply with various Products, indicating the competitor, in the form of Ideas to vote with a rating from 3 to 10

NOT VOTED

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2.2 Step

NEED – Solution that you propose

answer with only one solution in the form of an Idea to be voted with a vote of 3 to 10

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2.3 Step

NEED – Storyboard for the best solutions

answer with only one Storyboard in the form of an Idea to vote with a rating of 3 to 10

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2.4 Step

NEED – Questions for the interview with selected customers

answer with various questions in the form of an Idea to vote with a vote of 3 to 10

NOT VOTED

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3° Chapter

ELEMENTS FOR THE CONTROL OF THE FEASIBILITY OF THE BEST SOLUTION

3.1 Step

NEED – risks

respond with various Risks in the form of an Idea to be voted with a vote of 3 to 10

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3.2 Step

NEED – strengths

respond with various points of strength in the form of an Idea to be voted with a vote of 3 to 10

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3.3 Step

NEED – points of weakness

respond with various points of weakness in the form of an Idea to be voted with a vote of 3 to 10

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3.4 Step

NEED – Opportunity

respond with various opportunities in the form of an idea to vote with a rating of 3 to 10

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3.5 Step

SURVEY – Estimated investments 1st, 2nd and 3rd year

Choose from the following ranges in thousands of €: from € … to €; from … € to … €; from … € to … €; …

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3.6 Step

SURVEY – Estimated sales volumes 1st, 2nd and 3rd year

Choose from the following ranges in thousands of €: from € … to €; from … € to … €; from … € to … €; …

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3.7 Step

SURVEY – Estimated unit sales price

Choose between the following ranges in €: from € … to €; from … € to … €; from … € to … €; …

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3.8 Step

SURVEY – Estimated unit cost

Choose between the following ranges in €: from € … to €; from … € to … €; from … € to … €; …

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4° Chapter

CHECK THE FEASIBILITY OF THE BEST SOLUTION
a) Estimated profit for the 1st, 2nd and 3rd year
b) Estimated cash flow 1st, 2nd and 3rd year
c) Possible return to the second classified solution with the “Elements of feasibility control”, if the feasibility of the best solution is not correct

4.1 Step

NEED – Estimated profit for 1st, 2nd and 3rd year

For the 1st, 2nd and 3rd year, estimate of profit with possible return to the second classified solution with the “Elements of feasibility control”, if the feasibility of the best solution is not correct

NOT VOTED

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4.2 Step

NEED – Estimated cash flow for 1st, 2nd and 3rd year

For the 1st, 2nd and 3rd year, estimate of cash flow with possible return to the second classified solution with the “Elements of feasibility control”, if the feasibility of the best solution is not correct

NOT VOTED

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5° Chapter

PROTOTYPING
a) Construction of a non-functioning simplified prototype to have the selected customers examined to see the reaction

6° Chapter

LISTENING TO THE CUSTOMER
a) Interview with the five clients selected as the most representative
b) List of observations made by customers and reactions noted by interviewers

7° Chapter

INTERVIEW ANALYSIS

7.1 Step

NEED – Observations and reactions of the customers interviewed

respond with various Observations and Reactions of the clients interviewed in the form of an Idea to be voted with a vote from 3 to 10

NOT VOTED

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7.2 Step

PROJECT – “Suggested solution”

give a score of 3 to 10 for the suggested solution

NOT VOTED

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8° Chapter

FUTURE

8.1 Step

NEED – Suggestions on how to proceed

answer each one with various suggestions on how to proceed in the form of an Idea to vote with a rating of 3 to 10

NOT VOTED

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9° Chapter

PUBLICATION RESULTS
a) Publication within the methodology used with the report of the timing found
b) Publication within the results obtained
c) Ranking of the best Inventors and the best Voters for this project