Gamification (known as a strategy to improve the mechanisms and productivity of the company by borrowing dynamics from games) is now considered a tool that can be applied to the various needs of a company: from marketing, to human resources, up to e-learning.
An effective marketing strategy is played with Nike+
Gamification is in effect an excellent marketing tool, as evidenced by the case study of the Nike+ app created by the US multinational sports clothing and accessories multinational.
The application offers users virtual assistance to train and the ability to share their goals with those of friends. Through a mechanism of rankings, trophies and objectives to be achieved, the brand is not only constantly sponsored, but also initiates a loyalty relationship with the customer.
And in the company? To each their own gamification
Even within the company it is possible to exploit the positive effects of gamification to involve staff. In the “Forbes” article How Do You Keep Your Employees Motivated In A Remote Environment? Leadership Through Gamification, the CEO and Co-founder of Sonatafy Technology, Steve Taplin, sees gamification as “one of the best strategies” to keep your team motivated, especially in this period of smart working where the feeling of being part of a group work may fail.
What better method than to achieve company objectives through a system of points and rewards that actively involve employees and collaborators? This is the mechanism behind The Best Idea, the platform that allows you to propose business improvement ideas. The best contributors are rewarded at the end of a brainstorming session with a gamification mechanism: in fact, a ranking is generated with the best inventors who can be rewarded with rewards in reputation or in cash.
If you also think that gamification is the right tool to effectively incentivize your company’s productivity and to increase the participation of your employees, discover the potential of our platform! Visit the site page and then sign up now: https://www.the-best-idea.com/en/